Museum of Yebisu Beer
Ebisu: Museum
Museum of Yebisu Beer: Ebisu
Ebisu / Museum
Open 11am-7pm. Closed Mondays.
Free admission. Y1000 for guided tour in English or Korean. (See website for details and reservations.)
Average visit time: 15-30 min.
Check the website to reserve if you want to go on the English-language guided tour.

[Update: the Museum of Yebisu Beer is scheduled to reopen in April 2024.] Devoted to the proud history of the Yebisu beer brand, this renovated facility is built on the site of Tokyo's original Sapporo Brewery. It includes a spacious restaurant, a smaller exhibition area, a theater, and a well-stocked gift shop.

The two rooms devoted to the history of the Yebisu brand since the late 1800s show off the museum's fascinating collections of historical photos, advertising posters, wooden sign boards, newspaper ads and Yebisu-branded jackets, tracing the evolution of the beer's public face through the decades.

Fifty-minute English-language tours are held every Wednesday at 12:40 and 3:40pm, or you can just wander around on your own. The guided tours are Y1000, and you must book in advance; check the website for details. (There are also Korean-language tours on Thursdays.)

The museum shop offers a surprisingly diverse selection of goods - glasses in all sizes, lacquerware trays and dishes, chopsticks and other tableware in addition to more conventional souvenir knick knacks. After you're done with the exhibits and shopping you can treat yourself to a few different Yebisu beers - premium black, stout, and seasonal kohaku as well as their standard lager - along with sausages and other bar fare.

Shibuya-ku, Ebisu 4-20-1, Yebisu Garden Place.
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